Virgin Hotel NYC

Virgin Hotels New York marks a standout Sam Tell Design & Build collaboration led by Jerry Kouveras. From the vibrant Riff Raff club on the 39th floor to sleek poolside bars, open show kitchens, and high-performance back-of-house setups, our team brought Virgin’s signature energy and innovation to life in the heart of Manhattan. Each challenge was met with creativity and precision, delivering a world-class hospitality experience that captures the bold spirit of the Virgin Hotels brand.